Everyday creativity.

Get teens to spend more time on their phones? I jumped at the opportunity. Nineteen unique and authentic teen moments campaign featured on, you guessed it, Instagram, with Back to School tools to help teens stay connected. Not all 19 are here cause who is really gonna watch 19 videos? You? I don’t think so.

Directed by Vincent Haycock

Made at Johannes Leonardo with Jeph Burton, Hunter Hampton, Amanda Wennberg, and Ernie Chan